Dead Media Walking

Author's note: Here's an occasional post like I promised.  Not much time as I am currently working something else. Something's gotta give, and this case, it's proofreading.  I'm not even going to worry about any mistakes I may have made.  Just read this rough draft.  You'll get what I mean.

Here's an article where, while everything the author says is true, he is either unaware of, or purposely misses the larger points -

source: Politico

Not in Defense of Bill O’Reilly

But against calls for advertiser boycotts.

Whenever a mob forms—even a righteous mob whose cause seems just—I get the willies. This week, a mob has arisen to punish Bill O’Reilly for his alleged sexual harassing ways by sapping his Fox News Channel show, “The O’Reilly Factor,” of its sponsors. So far, at least 47 advertisers, including Mercedes-Benz, Hyundai, BMW, Mitsubishi, Lexus, Orkin and Allstate, have dumped their buys on his show, according to CNN; more are sure to follow.

Read more.  Go ahead, It's worth it this time.

In short, the author says that media outlets should be more courageous and  not let advertisers control their content.

This is certainly true.

He ends his piece by saying: "If you don’t like O’Reilly and want to protest his alleged behavior, here’s my advice: Don’t watch his rotten show."

Even more true.

But wait a second, wait a second.  How many of you have heard of Bill O'Reilly? All or you?  I thought so. Now, how many of you know who Jack Shafer is?  When was the last time you heard someone say, "Well, Jack Shafer said...  ".  Never?  I thought so.  It's safe to say that the general public doesn't know Jack.

It's also safe to say that all of media types are driven by one thing above all else - exposure, and thereby increased personal income, period.  If any one of them knew that their maximum public exposure would never amount to anything more than them standing in an empty room and talking to the walls, none of them would be doing what they are doing right now.  They'd be plumbers, or chefs, or dog catchers, or something else.  

Now, if everything that I written above is true, that necessarily means that: If Bill O'Reilly's show is "rotten", anything Jack Shaffer writes is "rottener".

Now, let's get to that larger point thing that I mentioned in the sub-headline.

The mainstream media is dying (thank God), and has been dying for a long time.  I just can't tell you how much I enjoy seeing newspapers getting thinner and thinner as the years go by, as I eagerly await the ultimate demise of each one.  The same thing's happening to TV news, it's just harder for the average person to notice, since TV shows don't get thinner.  They do however, get worse.

Now the mainstream media loves to blame this on the rise of the internet, as if they were some kind of poor defenseless species that has become endangered through loss of habitat.  Hey, adapt or die fellas, adapt or die.  I hope you choose the latter.

The truth is, no one was in a better position to take advantage of the internet age than the mainstream media.  They had money, a huge base of followers, connections with all the major players, and more access to information than anyone else.  If anyone was able to see what was coming, it should have been them, yet they failed, miserably, and those who remain are continuing to fail, right before our eyes.

Now why are they failing?  One could write an entire book on this subject, but in the interest of not having this post get too long, it's because they're stupid.  That's right - stupid.  Media is a business, and in business, companies that can't adapt, die.  They can't adapt because their leaders are stupid, and they die because they can't adapt.

Automakers that didn't use Ford's assembly line idea were stupid.

Kodak,  who actually was a pioneer in digital photo technology, but didn't capitalize on its potential for fear of hurting its traditional film and camera business, was stupid.

This list goes on and on.

Now there's two kinds of stupid.  There's the stupid where you just don't know what's going on around you, and there's the stupid where you know what's going on, but you choose not to adapt because you are beholden to some ideology.  

The mainstream media is the second kind of stupid and up until the internet era, they were successful because the public was the first kind of stupid.  That was the equation, but as soon as just a portion the public was able to find truth online, the equation fell apart.

OK so why advertisers so worried about how Bill O'Reilly or any other conservative might negatively reflect upon them?  Because they have been told by the lefties that it would, and the people in charge of advertising for most companies are the second kind of stupid that I mentioned earlier.  But if conservatives in the mainstream media, like O'Reilly are outnumbered by liberals, one thousand to one, why would the left spend and time trying to shut him down?  Would't they be spending their time more productively by handing out leaflets on street corners on May Day?

Now we're getting to the largest point of all.  In any battle where both sides have anywhere near the same technology, the army that outnumbers its opponent one thousand to one, wins every time.  One would think that the left would just laugh at the meager number of conservatives fighting against them.  Why do they even care about any conservative has to say?

The reason is technology, and I'm not talking about computers or the internet here.  As a tool for influencing people's opinions, the conservative message is a vastly superior technology than the liberal one.  People can understand and relate to, from their own life experience, conservative ideals like:
  • A person or government, can't spend more than it takes in without quickly getting into trouble.
  • people who aren't earning their own way are a drag on everyone else.
  • Governments can't give to anyone without taking from someone else.
  • We have a duty to help out our own disadvantaged citizens help themselves, so it would be nothing other than insane to let other disadvantaged people into our country until we've taken care of our own.
  • If increasing taxes are a good way to decrease certain types of behavior (like smoking), it probably also decreases other types of behavior when they get taxed (like investment).
  • Since by definition, law abiding citizens don't commit gun crimes, how will making gun control laws decrease gun violence?

This list can and does go on and on, and you can prove to yourself how the conservative message is a superior technology simply by trying to promote the opposite.  How are you going to convince anyone that it is a good idea to spend more than you take in?  No one's gonna fall for that, and when you look at any of the items that could be included on the list above, using nothing else but logic and reasoning, the conservative message is going to win every time, regardless of how many in the mainstream media are saying otherwise.

Due to this vastly superior technology of the conservative message in influencing people's opinions, the "progressives" are left with no other option but to try and shut the conservative message down and not even try to fight the war of words at all.  What other conclusion can we draw besides the conservative message is winning?

One last thing to all you lefties at Google, Facebook, Twitter, YouTube, etc.  You might think that you can control what your users say, but if you think you can shut them up, you're wrong.  Regardless of how big you are, you will not be able to control what people choose to see, hear, and say.  If they cannot be free to do so using your service, they will go elsewhere. Think that's not possible?  Look at what happened to newspapers.  Alternatives to you exist, and are just a few keystrokes away.

I'm Not Dead - Yet

Just been very busy.  Working 12 hour days and longer.  Including commute time, I often only have about 2 hours per day of free time, and that's with only getting 6 and a half hours sleep.  That leaves very little time to write a god quality post.

Here's another thing - The letter "A" key and the number "2"  keys have stopped working on my computer.  About the worst thing that could happen. It would have been better if my computer had just died. That way, I would have gotten a new computer and the problem would have been solved.  Unfortunately, I have found a way to get by, using the on-screen keyboard, but it is a huge pain in the ass,  It would be so much easier to just get a new computer, but then, I would have to - get a new computer, which involves either going to a store or ordering one on line - 2 things I try to avoid doing at all cost, even though I know that even in the short run, doing either would be less painful than the way I am operating now.

Anyhow, be looking for a major announcement, coming soon, here at the Golden Geese News, and by "coming soon", with the speed at which I get things done, I mean, probably weeks or even months from now.  In the meantime, I will try to post often enough to let you all know that I'm still alive.  

Best comment ever

What does the video below have to do with anything?

Absolutely nothing, except for this from the comments section:

Is it just me, or is this the best comment ever?  If I had the time to respond to everything I ever wanted to respond to on the internet, I be using this comment about three hundred times a day.

I bet you didn't even know there was such a thing.

Yet there it is.

You see?  Right behind that goofy idiot?

Whatcha got there is an African-Scottish Cowgirl.

Don't feel bad if you never heard of 'em.  I didn't know there were any gay pirates, until I saw the comment on my previous post.

There's a code for male ear piercing

For those of you not familiar with it, here it is:

If your right ear is pierced, that means you are gay,


If it is your left ear is pierced,

well, that means you are gay.

I'm glad I was able to clear this up.

A Christmas Special

This post is a rerun, but a good rerun.  Maybe I'll run it every year, like they do with Rudolph.
Saturday, December 5, 2015

Let's take a break from all the political stuff

Time for a Christmas Story

It’s strange how memories work.  I’m closing in on being 20,000 days old, and most of what happened on any of those days is long since forgotten, yet still there’s some things I’ll always remember.

Drudge Report headline they could use every day until they ran out of words

Lonely men more likely to have sex with ______.

Sounds like a line where Gene Rayburn would ask the panelists to fill the blank in on the old Match Game show.

In this case it's robots, but it just as easily could have been:

  • fat chicks
  • ugly chicks
  • fucked up chicks
  • chicks that are really dudes
  • family members
  • whores
  • dogs
  • pigs
  • goats
  • sheep
  • etc

Pearl Harbor Day

Always take time to remember Pearl Harbor and the Americans who were there.  Those who were willing to give everything, so we can be free.  You don't have to wait until December 7th to do so, and you should remember them more often than once a year.

She's gonna blow!


I typed in the above title and my spell checker underlined it, meaning that it does not recognize the word.

Do you know what it is?

OK, I correctly predicted Trump's victory.

Here's my next prediction:  A year from now, spell check will NOT underline PIZZAGATE.  In other words, we will all know what it is.

If you are not familiar with it.  Google it.  Check it out on you tube.  Make a note how many stories you see relating to it.  Check it again in a week and see how many more stories you see.

I've been keeping up with this since it first broke with the Anthony Wiener laptop/email revelations.  It's been growing geometrically, ever since.

Too much there to be nothing,  This has the potential to be the biggest story in decades, and there is a good chance that many well known people are going to be in serious trouble.

Don't look to the MSM to be reporting on it any time soon.  Many of their friends are involved.  You're going to have to listen to the likes of Alex Jones to get any info on it right now.

By the time the MSM gets around to reporting on it, Alex Jones will have gone from conspiracy theorist to credible investigative journalist and any credibility the MSM may still have had after reporting on the 2016 presidential election, will be gone.

You'll know this is real when you start hearing about people connected with it, going on extended "vacations" to foreign lands.


Watch this video from the 3:00 to the 3:10 mark.  He says the most incredibly stupid thing.  The thing is, this guy's not stupid.  I have watched a lot of his videos.  He usually seems to know what he's talking about, but here, he's suggesting that people tempt the grim reaper.  

The fact that the wheels are still on the ground means nothing.  There's still  about 90% of the weight of the front of that car coming down to crush you if that jack fails.   If the bottom of that car was about 8" off of the ground before it was jacked up, there is going to be about 8" of clearance once the jack is lowered, fails, slides out. tips over, or whatever.  Unless you body is less than 8" thick, you're gonna get crushed.  Even if the crush doesn't kill you, you will be unable to breath with 1000 lbs. on your chest.  Ask anyone who's ever done it with a fat chick on top.

Not Very Often Trumpers

To start with, I hate "Never Trumpers" - More than I hate liberals.  The liberals are supposed to malign Trump.  They're on the other side, and they would have been every bit as much malicious if Cruz, Rubio, or anyone else would have won the Republican nomination.  Remember how they treated Romney, McCain, Dole, etc.?
So you see, Never Trumpers, we didn't need you.  We already had the Democrats to do that.

Fortunately, most of the Never Trumpers have been discredited due to their incorrect predictions and false narratives ((See Bluto's list.) and have faded away, but there remains a group, almost as vile, waiting for any chance to discredit the president elect.  I wish I could say that these people were just another bunch of numb skull liberals, but they're not.  At least they say they're not.  

These people claim to be conservatives.  They say their the real conservatives and their beef with Trump is that he isn't a real conservative.  They view themselves as conservative purists.  They like to think of themselves as intellectually superior to Trump supporters.  Many of them even voted for Trump, but they did so grudgingly, more as a vote against Hillary. So, they're not Never Trumpers, they're something else.  What should I call them?   How about "Not Very Often Trumpers"?  

While I am thankful that many of them did vote against Hillary, I still have a problem with them.  They're easy to spot.  They tend to talk or write very smugly, certain they know better than our new president every time he makes a move.

I got news for you, all you Not Very Often Trumpers.  You're not as smart as you think you are.  I've had to listen to you for a year and a half, telling me how he wasn't going to survive through the fall of 2015, how he wasn't going to win any primaries, how there would be a contested convention, and how he was never going to beat Hillary.  You know something about all those (and many other) things?  You were wrong.  WRONG, WRONG, WRONG, WRONG!!!!!!

What do you think being wrong that often, for that long a period of time, and that consistently, has done to your credibility?  Obviously, you haven't stopped for a moment to think about it.  Have you?  Why should any of the rest of us listen to anything have to say?

Even worse, all this time, and even now, you're Helping the Democrats.  What the f**k are you doing?   STOP IT ALREADY!!!!  What are you doing it for?  So if things go badly for Trump (and thus America), you can say that you were right all along?  Is that really worth that much to you?

Do you honestly think any of the other republican candidates could have done better?  Trump BEAT all of them in the primaries.  If that's not enough for you, remember Romney, McCain, and Dole?  How'd they do?  Maybe it's time to consider that Trump didn't win in spite of the things you didn't like about him, but because of the things you didn't like about him.  

Trump's not a real conservative.  Trump can be rude, crude, and obnoxious.  Big deal.  He won, and he's the only Republican who could have won.  It's going to be a lot easier for America to move towards your conservative purist goals with Trump than Hillary in office.

Every negative thing you say about Trump, I have heard earlier form some liberal pundit or liberal web site.  Just like liberals, you are incapable of original thought.

Maybe you should all shut up for awhile and see how things pan out.  Maybe, Probably, Almost certainly, Donald Trump is smarter than you are.  Whenever you second guess him, it makes me all the more confident that he is correct.

Since you Not Very Often Trumpers are so similar to liberals that you are actually doing their work for them, maybe you could learn something from them.  Liberals support their guy no matter what.  Even Bernie campaigned for Hillary.

  When you think about it,Trump did an even more incredible job than he got credit for, seeing he only had lukewarm support from millions who should have been solidly on his side.  Imagine how much larger his victory might have been if everyone who voted Republican would have been fervent Trump supporters from the get-go?   We probably wouldn't even be hearing about how Hillary won the popular vote.  (Untrue, if you discount illegal aliens voting and other types of vote fraud, but still threatens to haunt his presidency.  Thanks, Not Very Often Trumpers.)

So the next time any of you get the urge to repeat any of the liberal's talking points, step back, and give it a rest.  There is no way you can make anything any better for anyone, (except liberals) by trashing Trump.

Does anyone know the answer to this question?

What were catch-22 situations referred to as before the book "Catch-22" was written?

People couldn't have referred to them as catch-22 situations since the author hadn't written the book yet, but the author couldn't have written the book until he experienced his catch-22 situation.  Hmmmm, that sounds kind of like a catch-22 situation.

"Excuse me, excuse me...

...we're not done being wrong yet."
says virtually every liberal in the world.

Now, I'm not sadistic enough to suggest that you view this entire video clip, but watch it for at least couple of minutes.

Do you ever wonder why liberals hold on to such failed ideas as socialism, big government, etc, despite mountains of evidence that discredit them?

I didn't have to use this video for an example.  I could have used any video of any liberal running his or her mouths in the recent past.

The results of the recent election should have been obvious to anyone, but the obvious has no effect on liberals.  Adherence to their ideology overwhelms any desire they may have to be correct.

Looking back at the campaign season, they should easily be able to see the multitude of times they have been proven wrong, yet they remain hell bent on maintaining  their course, direction, and speed.

Maybe you should watch that entire video  (as well as any others where liberals predict future Trump failures). and make a mental note of what they say.

They're not done being wrong yet, and it will be some good humor to point out in the near future (with proof due to the outcomes), all the things that they are currently being wrong about right now.

Liberals are incapable of learning, yet they are in charge of our education system, producing another generation of people just like them.

So, You think you got it all figured out, do ya?

I saw this video at Real Revo.  Watch it.  This guy thinks he's got it all figured out.

While he has come a long way in understanding, he still doesn't see the big picture which is:  By definition, conservative ideas cannot be defeated by the left by the use of reason and logic.  That is why the left must always resort to lies, insults, and name calling, and that is why the left will never retire these tactics.

Unspeakable Acts

Whenever the subjects of Charles Manson, Jeffery Dahmer, and the like come up, I start thinking - These men were undoubtedly evil people, but they certainly were not the worst people to ever exist on the planet.  I wonder who was the worst, most evil  person to ever exist on earth?  We will almost certainly never know.  The worst person to ever exist was probably so good at being evil, that he managed to escape detection.

It's all too easy to give the title "Worst, most evil person to ever exist" to the likes of Hitler, Stalin, or Mao but these people were merely leaders of tyrannical governments.  All leaders of tyrannical governments practice the same type of evil to some extent, but none of them could have ever pulled off what they do/did on their own, and they could have never pulled off what they do/did if they were leaders of free societies.  That takes the help of millions of willing (and unwilling) accomplices and the power to silence all who disagree.  The form of government they led, was more evil than Hitler, Stalin, and Mao, themselves.    This paragraph alone is reason enough to actively reject all forms of authoritarian government.

OK, so when you take tyrannical leaders out of the mix, who was the most evil person ever?  As I said earlier, we probably will never know, BUT we may just find out who were the most evil people to ever be exposed, IF Trump makes good on his promise to do a little digging.

Check out this video at It Ain't Holy Water.   Who knows how far and deep this evil goes?

Who called it over a year ago?

The Golden Geese, baby!  I knew it all along!

Tuesday, October 13, 2015

Sticking My Neck Out

Barring some unexpected game changing event...

Donald Trump will win the 2016 presidential election.
Why?  I just got done watching tonight’s Democratic debate and not once did I hear even one mention of our national debt.  In addition, all of candidates were pro-immigration which is a losing issue, regardless of what anyone may tell you.  About the only things any of the Democratic candidates talked about involved spending government taxpayer money (giving away free shit), letting criminals roam free on our streets and taking away our right to defend ourselves from them, or fantasy foreign policy where a country that no longer has a reputation for strength and resolve has any leverage in bargaining with tyrants.

I will continue to pound on this issue until virtually everyone agrees with me.

I have said over and over that Tesla cars are stupid, overpriced pieces of shit.

Even if you have already read this, read it again.  It's my favorite thing that I have ever written.

Now, read this:

source: Mashable

Battery explosion turns crashed Tesla into a massive fireball

After crashing into a tree, a Tesla Model S violently burst into flames causing cells from its lithium-ion battery to explode.

Emergency Action Required!!!!!

Not enough celebrities leaving country after Trump's victory!  We must find a way to more of them go away!

I thought for sure, Trump winning the election would do the trick, but alas, according to The Daily Wire, only 17 of them have made their intentions to expatriate public, after the Donald gets elected next Tuesday. 

  • Lena Dunham - Who'd take her?
  • Samuel L. Jackson - I wish I was black, so I could say that I hate him without being called a racist.
  • Miley Cyrus - Why not just go back to being Hannah Montana?
  • Cher - Cher who?  Please provide last name.
  • Jon Stewart - What is he going to do?  Move to Canada and then make a living being anti-Canadian?
  • Raven Symone - Who?
  • Natasha Lyonne - Again, who?
  • Omari Hardwick - No, really, who?
  • Spike Lee - Spike's a dog's name.
  • ChloĆ« Sevigny w - h- o ?
  • Eddie Griffin - I know this guy.  The dude on Family Guy, right?  How can a cartoon character leave the country?
  • George Lopez - Probably here illegally anyway.
  • Al Sharpton - Now, who's gonna care if he leaves?
  • Neve Campbell - Gotta go with "who" again.
  • Rosie O'Donnell - Thatta mean a few million more votes for Trump right there.
  • Whoopi Goldberg - Whoopie
  • Chelsea Handler I've heard of her.  That's about it.  Just to see if I some dumb, uninformed, backwoods, fuck, I asked several people who she was.  The only responses I got was - "Who?"
Y'all better not renege!!!!!

Only seventeen? That's not nearly enough!!!!!!  For years, I have been trying to figure out a way to get rid of these pesky celebrities, but nothing I've tried, ever seems to work.  If anyone knows of any other tactics that might be effective, please let me know.

Breaking News: Hillary Clinton and entourage in police custody

Arrested in jet on tarmac while attempting to flee country.

Oh, sorry, that's Tomorrow's news.

The Ghosts of Christmas Presents Past

I want you all to think of all the toys you ever got.  For Christmas, for your birthday, or whatever.

You may not recall receiving some of your earliest toys as gifts or even playing with them, but there's a good chance you remember the toys themselves.  Perhaps they were handed down to a younger brother, sister, or cousin, or maybe they just got stashed away in a attic or basement and your mother mentioned that they once belonged to you.  Whether you remember actually playing with them or not, chances are that the last time you remember seeing them, they were in perfectly usable condition.  Baby toys are the most durable of all toys.  Often such toys are saved for children of the next generation.

Now, I want you to think about your favorite toy you ever had.  Chances are:

  • It wasn't anything like the toys in the pictures above.
  • It wasn't a baby toy.
  • You received near the end of the period of your life in which you played with toys.
  • It was relatively expensive.
  • It was relatively complex.
My favorite toy I ever received was a remote controlled cane like the ones used in shipyards.

That thing was awesome.  It gave me weeks of enjoyment, but alas, one by one, the buttons on the remote controller started to fail.  By Easter, it was useless.  I couldn't bear to throw it away.  Not right away anyway.  That summer, my mom took care of the sad deed for me.  It was kind of like burying a pet.

All of this is just my long winded saying that complexity and durability are inversely related.

Well duh, who doesn't know that?

Ooooh, it's been along time since we've heard from you, Mr. Liberal who speaks in italics, and this isn't even a political subject.

Anyway, I sure that almost everyone is aware of it.  I just don't think that most people appreciate it.

Mark my words, the computers, the internet, cell phones are not going to be around forever, and most of you reading this will live to see it happen.

How is it going to happen?  I don't know.  There are dozens of possibilities.  This post I saw at The Real Revo (Great blog except for they don't like Trump) explains one possibility.

Another possibility is (what I feel is) the certain upcoming financial collapse, as either the cause or result of it.

My point is that we all must start becoming for whatever may happen, NOW.  By the time you can do so without everyone calling you crazy, it will be too late.

I don't know where they come from, but they sure do come

Cuddling kittens can kill you, warn scientists

Bettina Strenske / Alamy Stock Phot
Scientists found the scope and impact of a potentially deadly cat-borne disease was wider than they thought CREDIT: BETTINA STRENSKE / ALAMY STOCK PHOT
Cuddling a kitten may always make you feel better - but it could be dangerous to your health, according to experts.
Doctors from Centers for Disease Control and Prevention in the US conducted a large-scale survey of the cat-borne bacterial disease cat scratch fever.   < Da na na!

Why are the streets littered with dead dogs?

Photo credit: Cambodian Restaurant Supply

This is really becoming a nuisance.  I can't even walk out my door without tripping over all the dead dogs.  Dead dogs for as far as the eye can see.  It's even more of an inconvenience when I'm driving my car, swerving around all the dog carcasses in the streets.  I can't help but hit a few here and there.  What a mess!

I'm starting to become concerned for their survival as a species.  What's happening?  It's simple: Virtually EVERYTHING is toxic to dogs.  Don't believe me?  See here.

Better stick to just giving your dog bones, Right?  Wrong!
source: The Telegraph

Give the dog a bone? Vets warn pet owners not to do it

For generations of pet owners feeding bones to their dogs has seemed as natural and healthy as letting them run free across fields and meadows.
But vets are now warning people not to give their dog a bone, because it could kill them.
The PDSA veterinary charity has issued the warning after its vets and nurses reported seeing dozens of dogs suffering from damage to their digestive tracts and blockages caused by bone splinters or larger pieces.
The advice appears to run counter to many dog owners’ assumption that their pets benefit from chewing on raw or cooked bones as a way of absorbing calcium and other nutrients and cleaning their teeth.
But Rebecca Ashman, a senior vet with the PDSA, Britain’s leading veterinary charity, said: “We don’t recommend bones as treats because unfortunately our vets and nurses regularly see dogs with digestive tract damage and blockages caused by splinters or larger pieces of bone being swallowed and becoming stuck.”
Red more.  Don't you dare!
Having been a farmer, I lost confidence in the judgment of vets in general, long, long ago.  Just look at this again:
Rebecca Ashman, a senior vet with the PDSA, Britain’s leading veterinary charity, said: “We don’t recommend bones as treats because unfortunately our vets and nurses regularly see dogs with digestive tract damage and blockages caused by splinters or larger pieces of bone being swallowed and becoming stuck.”
Using Rebecca's logic, no one should ever take their dog for a walk either, since there have been occasions when people and the dogs they were walking have been hit by cars, fallen off of cliffs, hit by lightning, etc.
People have been giving dogs bones for 10,000 years and now some vets are trying to tell us that its a bad idea?  Given the choice between trusting a practice that has existed since before recorded history or some crazy idea that some vets just came up with, I got to go with the 10,000 years crowd.
Oh, and by the way, the streets are NOT littered with dead dogs.  That fact alone should give you the confidence to go on giving your dog exactly what you (and all other normal people) have been giving dogs all long.